Kelly Welch earns COID

Kelly Welch YES Career Services Earns Certified Online Identity Strategist designation

Career branding strategist, career coach, and professional writer of career marketing materials with MA in HR earns Certified Online Identity Strategist certification to strategically position leaders and subject matter experts to brand and establish their presence in the virtual marketplace.

Raleigh, NC, April 17, 2010 –(– Kelly Welch, Career Branding Strategist at YES Career Services earned the Certified Online Identity Strategist designation on April 17, 2009. The credential is awarded by Reach Communications Consulting (ReachCC), the global leader in personal branding. Welch also achieved certification as a Personal Branding Strategist and is a 360Reach™ certified analyst for the leading personal branding assessment, which enables Welch’s clients to gain valuable insight into their brand.

Welch is a Certified Professional Résumé Writer (CPRW), and leverages her 14+ years experience in the human resource management arena. By leveraging her work in coaching, recruiting, compensation, and leadership development in both private and public Fortune 500 global firms, she provides important insights to her clients. Welch earned a BA in Communications & English from Rutgers University and an MA in Human Resource Management from Rutgers University School of Management and Labor Relations. She holds her Global Professional in Human Resources (GPHR) certification and is a proud member of Career Directors International (CDI), and the Professional Association of Résumé Writers (PARW).

“Whether looking to establish online presence as a subject matter expert or thought leader…or get noticed by potential employers; online branding helps clients understand their distinguishing factors and how to best communicate them via social media outlets which are right for their profession, industry, and audience.” says Welch.

YES Career Services partners with organizations and universities to help them educate, brand, and position developing leaders and students. YES also partners with executives and emerging leaders on personal strategic positioning for career change and fulfillment. YES offers a comprehensive suite of services, including: personal/career branding, career positioning, network and job search strategies, development of branded career marketing materials, as well as interviewing and negotiating guidance. For more information, visit the website:, email, or call: 919.744.8866 for a personal consultation.